Transcription

2020PARTNERSHIP Report

Thank youto our partners!Calgary Pride is a volunteer-led, non-profit organization with a mandate to advance visibility and inclusionfor Calgary’s gender and sexually diverse communities. Our annual Calgary Pride Parade and Festival is acelebration of the communities supported by our year-round programming like Evolve, the Queerly Festivedinner, and the popular family storytime program Reading with Royalty.This year, Calgary Pride celebrated our 30th anniversary! The 2020 Calgary Pride Parade and Festival wasonly possible through the generous support of our community partners. Your support of Calgary Pride ensuredthe continuation of the Calgary Pride Parade and Festival in a completely new format, the introduction of theCalgary Pride Learning Series, and hundreds of initiatives through #OurPride.Thank you for being a part of Calgary Pride Parade and Festival 2020 and helping us work toward a cityfree from discrimination against gender identity, gender expression and sexual orientation.Together, we are Calgary Pride.

THE POWER OF PARTNERING WITH PRIDE6131K59102HOURS OF LIVE STREAMINGAND BROADCASTING OVER10 FESTIVAL DAYSONLINE VIEWERS TUNEDIN TO OUR VIRTUALBROADCAST#OURPRIDE SUPPORTINGLOCAL ORGANIZATIONSFREE LEARNING SERIESWORKSHOPS FACILITATEDBY 83 SPEAKERS FROM 37ORGANIZATIONS2.4K231 25K1.8KVOLUNTEER HOURSFROM 139 VOLUNTEERSPARTICIPATING LGBTQ2S ARTISTS AND ENTERTAINERSRAISED THROUGH#OURPRIDE INITIATIVESAND ONLINE AUCTIONWORKSHOP ATTENDEESFROM 3,553 SESSIONREGISTRANTS

Sponsorship LevelsWe had over 40 sponsors for the2020 Calgary Pride Festival atvarious levels of sponsorship.Recognition StrategiesDiamond 15,000Platinum 10,000Gold 7,500Silver 5,0005 posts3 posts2 posts1 posts3221TBATBATBATBABronze 2,500Industry exclusivity in namingUnique opportunity to brand an element of the festival“Community Shout-out” talk segment on-stream/in-videoLogo representation on all printed materialsRecognition through Calgary Pride social media channelsScripted Ad in weekly NewscastColour banner ad in Calgary Pride AppOne free exhibit booth space in Virtual MarketOne free parade entryUse of the Official Calgary Pride logoLogo in Calgary Pride AppLogo on Sponsorship page of the Calgary Pride websiteTBA

Social Media Analytics July 1 , 2020 – September 6 , 20202020SOCIAL MEDIA ementsFacebook @calgarypride9.8K Impressions7.9K Reactions862 Shares978 Comments975 Link ClicksTOP POST:12K8.5K8.2K353page likesfollowersfollowersfollowerstop facebook post:

top instagram posts:310 Retweets728 Likes25 RepliesTOP TWEET:

#ProudPartners sample posts

Pride is at its essence a celebrationof resiliency, community and love.This year, is no different.

2020EVENT EXPOSURE: MEDIA HITSOver 290 traditional media hits across Canada between July 1st, 2020 and September 6th, 2020with a total reach of 299.73 million in traditional media.Event Exposure: TV Media July 1st, 2020 – September 6th, 2020300MBETWEEN JULY 1ST TO SEPT 1STTOTAL REACH IN TRADITIONAL MEDIA

lgarys-most-significant-lgbtqlandmarks2020EVENT EXPOSURE: MEDIA HITSEvent Exposure: Print Media July 1st, 2020 – September 6th, 2020ALSO FEATURED IN:Global News, MarketsInsider, Business Insider,CBC News, ICI RadioCanada, Narcity, GlobalNewswire, MarketScreener, WallstreetOnline, Calgary Herald,CTV Calgary News, CTVToronto, EdmontonJournal, Yahoo! NewsCanada, The ChronicleHerald, University ofCalgary News, To DoCanada, MSN Canada,and many more.Also featured in: Global News, Markets Insider Business Insider, CBC News, ICI RadioCanada, Narcity, Global Newswire, Market Screener, Wallstreet Online, Calgary Herald,CTV Calgary News, CTV Toronto, Edmonton Journal, Yahoo! News Canada, The Chronicle

2020websitestats1.75M 136Kimpressions31.7K 53.7K 28KclicksusersHomepagepageviews10.2K 6.9Kfestival 2020live10.4K 5.3K 3.4KProgram Guideourpridelearning series

2020appstats138Kscreen views7.9K 2.5KsessionsDownloads32.8K 1.4Kad viewsad clicks1.05K 14.8Ktracks playednotifications sent69%31%Android usersapple ios users

Our 2020 partnersPRESENTINGDIAMONDPUBLIC SUPPORTOFFICIAL MEDIA PARTNERTRAVEL PARTNERSMEDIA PARTNERSPLATINUMBEVERAGE PARTNERSGOLD

Our 2020 partnersSILVERBRONZE*The Blue Cross symbol and name are registeredmarks of the Canadian Association of Blue CrossPlans, an association of independent Blue Crossplans. Licensed to ABC Benefits Corporation foruse in operating the Alberta Blue Cross Plan.SOFTWARE

CommunityOrganizationsSupporting #OurPrideGoliath’s Saunatel &Texas LoungeSheraton Suites Eau ClaireHome & Away/Shuffle ClubSpiritleafA1 Bodega & CafeHumainologieABC Waste Potties Ltd.Kalon AestheticsAlberta Marriage CommissionerAnnex AlesLast Best BrewingCompanyBarley MillLit CosmeticsBorn Colorado BrewingMcLennan Ross LLPBridgette BarModern Steak - RooftopBroken CityMonki BistroCabin BrewingOllia Macarons & TeaCommon Crown BrewingOranj FitnessCommunity Food Truck GroupOtafestCorner CannabisPaddle StationCowboy’s NightclubPIe CloudCrossfit Currie BarracksPlain Jane EventsD’Orient Spa - KensingtonPony FridayDogmaRedback Wine ImportsDon’t Yell at MeRick Rack TextilesFour20 Premium MarketRuckifyFree HouseRun CalgarySkoah KensingtonCommunityOrganizationsSupporting CalgaryPride Learning SeriesColombia DiversaCommunityWiseCSSGDDignity Network CanadaSunnyside Natural MarketAboriginal Friendship Centre ofCalgarySweet Relief PastriesAlberta Health ServicesHire Heels YYCThe BeltlinerATB FinancialHIV Community LinkThe Core Shopping CentreBell MediaImperial Oil / Exxon MobilThe Costume ShoppeBilitis Resource CentreIndependentThe CoupBlakes, Cassels & Graydon LLPMcCarthy Tetrault LLPThe EstablishmentBrewing CompanyCabaret CalgaryMount RoyalCalgary Arts DevelopmentOutlinkThe Ship & Anchor PubCalgary Gay HistoryPan-Africa ILGAThe Wednesday RoomCalgary Gay History ProjectPride at WorkThirsty Kitten ThreadsCalgary OutlinkRogers CommunicationsTrolley 5 BrewpubCalgary Queer Arts SocietySagesseVegan StreetCanada Revenue AgencySkipping Stone FoundationVillage BreweryCBC - TorontoSnapshot StudiosVine StylesCentre for Israel & Jewish AffairsSuncor EnergyWild Tea KombuchaCentre for NewcomersTranswave JamaicaWillow Park Wine & SpiritsCentre for SexualityUnited Way of Calgary & AreaYYC FoodtrucksCicely Blain ConsultingUniversity of CalgaryStash LoungeEdmonton Two Spirit Society

thankyou

Logo in Calgary Pride App Logo on Sponsorship page of the Calgary Pride website Diamond 15,000 TBA 3 5 posts Platinum 10,000 TBA 2 3 posts Gold 7,500 TBA 2 2 posts Silver 5,000 TBA 1 1 posts Bronze . Wallstreet Online, Calgary Herald, CTV Calgary News, CTV Toronto, Edmonton Journal, Ya